Having an effective business card is not as simple as listing your name and contact information on a small 3.5″ x 2″ card. In fact, there are thousands of ways you can format your business card, many options when it comes to the information you include, and even more ways you can make your business card stand out. If you fail in any of these areas, though, you could lose prospects, get your card tossed before making a connection, and hurt your ability to network effectively. Follow these seven business card rules to make sure your business card supports your brand and performs well for your business.
Include Only the Most Important Information
- It’s tempting to reduce the font size and include every last bit of information you have on your business card. I have seen cards that include the staples (name, title, business name, phone, email, website), plus every social network profile, a sales pitch, a comprehensive list of services and a bio. If you have this much information on your card, you are most certainly losing the recipient’s attention due to information overload.
● Get Them Professionally Printed
- While you could print business cards at home on your inkjet printer with perforated business card paper, please consider professional printing instead. Unless you have commercial printing capabilities, DIY business cards might not make the best first impression.
- You may be able to save a moderate amount of money and update your information easily if you print them yourself, but the impact of handing over a homemade business card isn’t the same as cards that are printed professionally.
● Make Sure It Is Legible
- Funky fonts are fun, but there’s a time and a place for them, and your business card usually isn’t the right place. Make sure the fonts you use on your business card aren’t too small, too fancy, or distorted in some way, making your card difficult to read.
- Do you want to add some spice to your card? Let your logo be the design element that adds interest and keep the text simple and straightforward.
Avoid Full Coverage
- With affordable business card printing, it’s very common to have full-color text and designs on both sides of your business card. But, avoid the temptation to completely cover every white space on your card, unless absolutely necessary.
- It’s impossible for your recipient to make notes or jot down a memory trigger when there is no room to write, when there is a dark color covering the entire surface, or when a high-gloss finish is applied to both sides. For those who regularly use business cards for note-taking, your black, glossy card may not make the cut for them.
Design for Your Audience
- If you have multiple businesses, you may consider using the front of your business card for one venture and the back for the other. In some cases, when the two businesses complement each other or are loosely connected, this may work.